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International award for Ulma Packaging's innovative flowrapper

Jul 18, 2014 01:25 PM

Ulma Packaging Ltd has received an accolade at a prestigious international industry awards ceremony in the United States after developing the machinery for a project that created an exciting pack format for poultry.


The company’s expertise in flowrapping equipment was recognised at the DuPont Awards for Packaging Innovation, an independently judged competition that honours creativity in packaging design, materials, technology, processes, and service across the entire packaging value chain.


In partnership with leading flexible packaging manufacturer FFP Packaging Solutions (FFP), Faccenda Foods, one of the UK’s largest food businesses, and high street giant ASDA, Ulma developed the Artic Quad horizontal flowrapper for FFP’s Estercook® pack for the supermarket’s Simply Roast In The Bag Chicken – a pillow style format suitable for a whole bird that can go straight into an oven from the retail shelf, removing human contact with the raw item.


It was announced a Silver Winner by DuPont for exceptional packaging innovation and the material strategy that ensured the pack was reliable and safe at oven temperatures, including a series of stringent tests that covered the complete make-up of every component of the packaging to ensure it complied with food safety regulations.


To meet the brief from the customer for a cost-effective, high value cook-in-the-bag solution for fresh whole chicken, Ulma designed the machine to deliver an ovenable polyester film in quad pack format, which also comes with complete modified atmosphere packaging (MAP) for extended shelf-life.


Artic Quad flowrapper is state-of-the-art equipment for fresh poultry wrapping. Its high speed long dwell sealing head, characterised by an ‘oval’ motion profile in the jaw, assures perfectly hermetically sealed packs at high production speeds.


Once the chicken is wrapped, with or without a tray, the machine profiles and seals film on four corners for a box-like effect, adding value for suppliers by allowing printing on all sides of the pack and increasing the visibility of the product to shoppers. The strength of the hermetic seal created by the Artic Quad flowrapper protects the integrity of the bag, keeping juices from seeping out and contaminating surfaces and other products.


Mark Armstrong, Packaging Development Manager Procurement at Asda, commented:  "The project was a perfect example of collaborative working throughout the entire chain - machinery manufacturer, printer, product supplier and retailer all working from the same brief with a common goal. It’s a fantastic achievement."


Managing director at Ulma, Chris Pickles, said: “We’re delighted to have played a major part in creating an award winning product. We are committed to offering poultry processors one of the biggest ranges of high quality packaging equipment available anywhere in the UK.”


In addition to totally integrated applications, Ulma also boasts complete, automated in-line solutions, putting it at the forefront of improving packaging formats within the poultry industry, influencing market trends for shrinkable stretch film, laminates and guaranteed leak proof barrier shrink films.