Meet our South East Sales Manager - Barry Leworthy!

Mar 19, 2024

Tell us more about your role at ULMA!

I am the South East Sales Manager for ULMA UK. I am expanding our business across all our machinery lines, which include Flow Pack, Vertical, Traysealer, Thermoforming, and Automation. I keep in touch with current customers in my area, and I am always available to offer assistance or direction. I enjoy building relationships and trying to move business ahead for our customers, whether new or current.

What does your day to day look like?

Every day is different! For example, I have just visited a customer to conduct a case study. Sometimes I am at our UK headquarters running a live demonstration of our machinery for a customer or I could be out on the road visiting numerous sites to see how we can help them.

How long have you worked in the industry?

I have worked in the industry for over ten years.

What’s your favourite part of your job? 

My favourite aspect of the job has to be visiting customers and seeing their new equipment up and running. There is no better feeling than a satisfied customer providing positive feedback.

What is a current challenge our customers are facing that you are aiming to fix?

Being more sustainable is a major challenge for the world right now. This is also the situation for many of our customers. Most of the businesses I speak with are focused on decreasing the amount of plastic used or working with more recyclable materials in order to reduce their environmental impact. One aspect of my role is to help advise our customers on various methods of how our machinery can support this journey and make them aware of the benefits ULMA can offer.

What do you enjoy doing outside of work?

I enjoy all forms of fishing and spend a lot of my free time doing so. I am an avid Birmingham City FC fan who often attends home games. I also enjoy spending time with my family.

Tell us something about you that we don’t know.

I fell in the River Severn while trying to catch a fish! The drive home was interesting, but I caught the fish, so it was worth it!