ULMA Packaging helps Victor Pizza improve productivity

Jun 03, 2024
“We were impressed by the innovation at ULMA’s facilities, which made it clear they understood our needs for scalability and efficiency,"

The Victor Pizza Company, based in Glasgow, Scotland, is a family-owned business known for its innovative and quality pizza products. It originated in the 1970s when they created a unique frying pizza for local fish and chip shops. Today, they supply a wide range of pizza products, including a variety of healthier options. Their focus on innovation, customer needs and quality has enabled them to become a major supplier to the UK food service industry.


With the company experiencing significant growth, it had become crucial to enhance production efficiencies and expand its operation to keep up with the rising demand.

Victor Pizza had significant issues with its previous packaging machinery. Their machines were unreliable and inefficient, leading to high waste levels and frequent breakdowns. The older machines became a bottleneck, which hindered the company's ability to meet customer expectations and manage waste effectively.

The Opportunity

Having recognised the need to boost its production capabilities and invest in new packaging machinery, Victor Pizza leveraged its established relationship with ULMA Packaging. The company previously had success with ULMA’s Atlanta Flow Wrapper and decided to return to ULMA for a solution that could integrate seamlessly into its expanding operations.

The Solution

After a productive visit to ULMA UK's headquarters and seeing first-hand the capabilities of the latest machinery, Victor Pizza decided to purchase a Sienna Flow Wrapper. This decision was driven by ULMA's proven track record and recent technological advancements made by the company.

“We were impressed by the innovation at ULMAs facilities, which made it clear they understood our needs for scalability and efficiency," said Susan Knox, Bakery Manager at Victor Pizza. “The installation process itself was smooth and efficient, thanks to the professionalism of ULMAs technicians - Andy Starling and Jason Rae - who were phenomenal during the installation. They ensured that our team was fully trained and comfortable with the new equipment. Compared to our old system, the new one is like night and day - our team is excited to be working with such high-performing equipment.”


The Sienna Flow Wrapper has brought numerous benefits to Victor Pizza’s production line:

  • Reduced waste: Waste production has been cut by up to 95%, significantly improving operational efficiency and sustainability.
  • Improved packing efficiency: By reducing the amount of air in each pack, the flow wrapper allows for more pizzas per box, allowing for 14 pizzas to fit in a case that previously held 12. This, in turn, maximises space, while delivering substantial savings on boxing and transportation costs.
  • Enhanced usability: The new packaging is easier for customers to open, increasing the end-user experience.
  • Increased production efficiency: The Sienna Flow Wrapper operates reliably, minimising downtime and increasing throughput.
  • Operator satisfaction: The machine’s ease of use has boosted morale among the staff, making the production process more enjoyable and efficient.


The partnership between Victor Pizza and ULMA Packaging not only solved the immediate challenges of packaging inefficiencies, but has also set the stage for future growth and expansion.

"Working with ULMA again was an easy decision; their technology and support have transformed our operations, making a significant impact on our efficiency and product quality. We're excited about our future with ULMA as we expand and continue to innovate,” concluded Knox.

Looking to improve or add to your line? Discover our range of flow wrappers here.